SCHOTT World of Innovations
Bringing product innovation to life through immersive, explorable 3D environments
Overview
Bringing product innovation to life – through immersive, explorable 3D environments. SCHOTT is a global leader in specialty glass and advanced materials. Our mission: create an interactive, WebGL-based experience that lets users discover their latest innovations – not through specs, but by stepping into the worlds where they come to life.
Concept
Each innovation is placed in its natural environment – a hospital room for SCHOTT syringes, a show kitchen for glass cooktops, a living room for self-injectable devices. Users explore fully realized, game-ready 3D rooms and discover the products in context. Complementary silent explainer videos break down how each innovation works – no voiceover needed, just clear visual storytelling.
Execution
We built complete 3D environments optimized for real-time web rendering. Every room was crafted to feel authentic and immersive while running smoothly in the browser. The combination of explorable spaces and concise video explanations creates an experience that informs and inspires – without overwhelming the user.
