OPEL – The Full Lineup Experience
Redefining how people discover cars online – one model at a time.
Overview
OPEL's product pages used to be what you'd expect: spec sheets, static images, feature lists. Our mission was to change that entirely. We reimagined the model pages for OPEL's complete lineup – Corsa, Astra, Mokka, Frontera, and Grandland – transforming each one into an immersive scrollytelling experience that brings every model's unique character to life. And because Vauxhall offers the same vehicles in right-hand drive across the UK, we delivered the entire project twice.
Concept
Every car has a story. Our job was to find it – and make it felt. Rather than applying a one-size-fits-all template, we developed a distinct visual and animation concept for each model. Every USP was translated into a moment users could experience through scroll – not just read about.
Execution
Clean, minimalistic animations guide users through each model's key features in a seamless scrollytelling flow. No clutter, no distraction – just the car, its story, and the user. The interactive approach replaces traditional product pages with something that feels closer to a curated brand experience. Every scroll reveals a new detail, every transition reinforces the model's personality.
Grandland
Size and spaciousness defined through an endless zoom. The camera pulls the user deeper and deeper into the vehicle's interior, creating a sense of scale that no spec sheet could convey.
Corsa
Sporty agility expressed through dutch angles and dynamic camera tilts. The animations mirror the car's sharp, energetic character – compact but confident.
Astra
The generous interior space visualized through wide focal lengths. Sweeping camera movements open up the cabin, letting users feel the room before they ever sit inside.
Frontera
Versatility and modern functionality communicated through fluid transitions between lifestyle contexts and vehicle details.
Production
My role was to develop the visual and animation concepts and to align every detail with the client through meticulously shaded animatics. These animatics went far beyond rough previews – they were fully realized in look and timing, serving as the definitive creative blueprint. Final 3D production was handled by OPEL's established external production partner, but based entirely on our animations, delivered to industry-standard specifications. This ensured that every painstakingly crafted concept translated 1:1 into the final product – no compromises, no reinterpretation. The result: a complete overhaul of OPEL's digital product experience across five models and two brands, with a consistent level of quality and creative ambition throughout.
