PUMA Deviate 2
Experience the energizing power of the PUMA Deviate 2 in an immersive scrollytelling journey.
Overview
Experience the energizing power of the PUMA Deviate 2 in an immersive scrollytelling journey. Our mission was to make the shoe's innovative technology tangible – explaining its unique features through playful storytelling and high-end 3D visuals.
Concept
The Deviate 2 microsite was conceived as a journey through motion and speed. The design language draws directly from the shoe's NITRO foam technology and carbon fiber plate, translating technical innovation into visual experience. Every scroll, every interaction was designed to feel like forward momentum—smooth, effortless, and fast. The site architecture mirrors the runner's experience: from anticipation through launch to the sensation of flight.
Execution
The experience combines dynamic camera work, precise product animation, and a clean visual language. Users don't just see the shoe – they feel what it's built to do.
Production
Close collaboration with PUMA's product team ensured technical accuracy while pushing creative boundaries. Regular syncs with engineers provided access to CAD data and material specifications, allowing for photorealistic rendering. The project demanded precision at every level: from accurately representing the 39% energy return of NITRO foam to visualizing the propulsion plate's geometry. Every detail was validated against physical samples.