Mercedes-Benz Vision One-Eleven
Futuristic luxury meets extraordinary storytelling – the Mercedes-Benz Vision One-Eleven Experience.
Overview
Unveiled in 2023, the Vision One-Eleven marks a bold step forward in luxury sports car design and electric powertrain technology. Our mission: transform this concept car into an immersive digital experience. Through scrollytelling, exclusive interviews with Chief Design Officer Gorden Wagener, and a visionary digital world, we brought the car's DNA to life on screen.
Concept
We developed a visual and narrative concept that draws directly from the car's design language – translating its sculptural forms and futuristic details into a seamless web experience. Every camera angle, every UI element, every animation was crafted to pull users into the Vision One-Eleven universe.
Execution
Futuristic camera angles, dynamic motion, and carefully designed interface elements guide users through the story. The experience unfolds as a journey – not just a website, but an encounter with the car's essence.
Production
Full in-house production allowed us to maintain creative control from concept to final render. We implemented an ACES color workflow, ensuring maximum flexibility in post-production and a consistent, cinematic look across all deliverables.
One more thing
Our key visual – a synthesis of the legendary C111 and the Vision One-Eleven – was featured on the back cover of the Mercedes-Benz Anniversary C111 Design Book.
