KIA Electrification
Answering the big questions about electric mobility
CLIENTKIA
PROJECTElectrification
TYPEExplainer Films
ROLEVisual Lead, Concept, Art Direction, 3D Production
AGENCYLiganova Horizon
YEAR2018
Overview
Answering the big questions about electric mobility – through 3D storytelling. Our mission was to address KIA customers' most common concerns about electric vehicles – and turn complex topics into engaging, easy-to-understand explainer films.
Concept
Each film focuses on a single question – battery range, charging infrastructure, cost of ownership – and answers it through clear narration and dynamic 3D visuals. No jargon, no confusion. Just clarity.